Sept. 15, 2022


3 min read

LTDC honours women in tourism

LTDC honours women in tourism

Mahlakapese Guesthouse in Leribe

Story highlights

    It is important to encourage women to work harder – Motsamai
    ‘Woman in Tourism Programme’ seeks to promote women in tourism sector

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THE Minister of Tourism, Environment, and Culture, Ntlhoi Motsamai says since women ventured into tourism, they have positively impacted the country’s economy.

She said it was therefore imperative to encourage women to work hard, support each other and build their own legacy.

The minister was speaking last week at an event that was held in Maseru where the Lesotho Tourism Development Corporation (LTDC) honoured and celebrated women in tourism.

The event was part of the Africa Women’s Month Celebration.

The Woman in Tourism Programme is an initiative that seeks to drive and support the development, empowerment, and promotion of women in the tourism sector.

Ms Motsamai told participants at the event that she was grateful to be part of the beautiful celebration, promising that next year’s event would be bigger and better.

She, however, said there was still a lot to be done in order to grow the tourism sector, urging the participants to visit LTDC for guidance. 

For his part, the Chief Executive Officer of LTDC, Dr Retšelisitsoe Nko thanked all relevant stakeholders for their contribution, saying the celebration would not be a success without their unwavering support.

He said more women venturing into the tourism business align with SDG5 which is aimed to achieve gender quality and empower all women and girls.

Dr Nko wished them well in their future endeavor, saying they should continue leading in the tourism business as the statistics show.

He said collaboration and sharing of knowledge are key in this business.

Speaking at the same event, the Principal Secretary in the Ministry of Gender, Youth, Sports, and Recreation, Dr ’Mamoeketsi Ntho said tourism coordinated different sectors, adding that there was a value chain hence tourism could impact the economy positively.

She noted that one of the ministry’s mandates was to support women in business, politics, and social empowerment hence they were supporting women in business.

On behalf of the women in tourism business, the owner of Mahlakapese Guesthouse in Ha Setene, Leribe, Matšeliso Mokuoane said they were ready to support each other to grow their businesses by joining hands so as to transform domestic tourism as well as marketing Lesotho at the international level.

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“The main challenges that hinder the growth of tourism in this country include failure to network as well as market our businesses. However, it is time for us to bring about the change we want by uniting to make Lesotho known for its uniqueness,” she said.

As part of the celebration, awards of excellence were presented to various tourism businesses including Mlex Beauty Spa, Mahlakapese Guesthouse and Limkokwing University of Creative Technology (LUCT).

Women in big business were encouraged to adopt the upcoming ones to track progress and assess the impact whilst putting in tailored and short interventions to ensure the sustainability of the programme.

Women from different sectors were given a chance to present and share knowledge in order to equip women in tourism with the necessary information that will help enhance business. – TravelDailyNews


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